Challenge
Credibility without conversion is expensive
What problem existed?
ConnectorsHR is a specialist recruitment and executive search firm (IT, Telecom, BFSI) with real offices and a long track record. The website had to signal that seriousness while sorting traffic into two different humans: employers hiring, and candidates looking. Legacy patterns dumped everyone into the same weak contact path.
- ▸One-size contact forms for opposite audiences
- ▸CV uploads that did not reliably reach ops
- ▸Brand story not matching senior-search positioning
- ▸No clean hop from marketing surface → admin system
What we built
A surface that sorts demand correctly
What PragmaLabs created
We rebuilt the public site as a conversion product. Dual primary CTAs — I’m hiring / I’m job hunting — open distinct journeys. Trust, expertise, and careers paths reinforce brand. Every structured submission is designed to arrive in ConnectOS with type, source page, and files intact.
Dual CTA architecture
Employer and job-hunter paths diverge early so forms and messaging match intent.
Executive brand craft
Scroll narrative, hero presence, and specialist positioning tuned for senior hiring audiences.
System-backed contact
Public UX is only half the product — every lead is an API event into ConnectOS.
How it works
Delivery sequence
Simple workflow — how delivery was sequenced
- 1
Content & IA
Audit of legacy connectorshr content, journey map, SEO title structure for India executive search.
- 2
Front-end rebuild
React + Vite + TypeScript marketing SPA with scroll storytelling and route-level pages.
- 3
Lead contracts
Form schemas for candidates, employers, careers, and contact — aligned to ConnectOS admin types.
- 4
Production path
Static deploy for the client, API CORS wiring, and handoff docs for going live.
In detail
Key parts of the product
Job hunter journey
CV-forward path for candidates who want in-market opportunities.
Employer journey
B2B enquiry for hiring managers and HR leaders.
Careers & contact
Institutional routes that still feed the same lead spine.
Trust layer
Stats, expertise framing, and brand signals appropriate to executive search.
Technology
Technical stack
The marketing site is intentionally thin on secrets and heavy on clarity. Forms talk to a ConnectOS API. Production split: static/edge frontend host + API for mutable leads. That split keeps brand iteration fast without putting admin logic in the public SPA.
- React + Vite
- TypeScript
- Tailwind CSS
- Express API
- MySQL
- JWT admin (ConnectOS)
Result
What improved
- Visitors choose a path that matches their intent in the first viewport.
- Structured leads include type and source page for ops follow-up.
- Brand presentation matches senior specialist-search positioning.
- Website and admin system share one demand contract.
For ConnectorsHR, the website stopped being a brochure and became the front door of their operating system: marketing, recruitment demand, and admin follow-up finally share the same vocabulary.
“A recruitment brand site fails when it cannot tell a CV from a client — and then both vanish into WhatsApp.”
Want something like ConnectorsHR Website for your business?
Book a free discovery call or a deeper working session — we start from your business problem, not a template.